- Phase your market
- Attain these buyer segments
- Hold these prospects coming again
Your Market Is Diverse
Your vape store, whether or not it is on-line or offline, gained’t have only one sort of buyer, however many. An enormous variety of persons are vaping, and so they come from all walks of life. However here’s what the research says about vaping demographics that will help you goal the correct individuals.
- Almost two thirds of present vapers are ex-smokers (64.6%)
- Fewer than 1% of by no means people who smoke are present vapers (amounting to 4.9% of vapers)
- The height ages for present e-cigarette use in 2021 are amongst 35-44 12 months olds (10.1%)
- The bottom vaping charges by age are 5% for younger adults aged 18-24
- Barely extra males vape than girls
Based mostly on this analysis alone, listed below are some markets to take a look at:
Ex People who smoke
People who find themselves attempting to chop down or give up smoking altogether will inevitably be your main market, though there are a number of methods to handle them.
Some individuals like to make use of vaping as a approach to get rid of cigarettes, however are blissful to proceed vaping as much as 20mg of nicotine utilizing a vape pen. Lengthy-term nicotine vapers could be within the following merchandise:
20mg E-liquids: Individuals who use refillable vape tanks / pens will want a wholesome provide of their favorite e-liquids at a good nicotine energy (20mg is the restrict). Supply a pleasant selection, together with conventional tastes like cream tobacco and menthol.
Pod Vape Techniques: Pod vapes are a reasonably new product on the earth of vaping. They’re smaller and extra compact than different vaping gadgets, making them simply transportable, handy to make use of and simple to refill.
Superior Vape Kits: Excellent for individuals who have long run objectives to maintain vaping and want to customise the expertise.
Different ex people who smoke will want to have a finite vaping expertise and consider vape kits as a manner of quitting smoking. The top objective is to ditch the vape as quickly as they’ve kicked the nicotine behavior. Folks on this market would possibly want entry to decrease dose nicotine merchandise akin to 10mg. Right here’s some merchandise they could like:
Disposables: Obtainable in 20mg, 15mg, 10mg and 0mg, disposables are reasonably priced and handy, particularly for brief time period use. You’ll be able to start on the next dose of nicotine after which slowly wean your self right down to a decrease dose, earlier than ending on 0mg and ultimately stopping altogether.
Millennials
Because the analysis reveals, most vapers match into the age 35-44 vary. On the time of writing, this group is named ‘millennials’. Millennials are famend for having plenty of common traits, together with innovativeness (bear in mind, this group invented social media!), a thirst for data and schooling, creativity / free thought, and on the spot gratification / impatience.
With this in thoughts, we predict your millennial market can be significantly within the following:
DIY and Mixing: Given their creativity and innovativeness, millennial vapers would possibly take pleasure in creating their very own e-liquids. That is completely doable in the event you inventory the correct substances for them to make use of, together with nice flavouring, top quality PG and VG, and a spread of nicotine salts.
CBD Disposables: CBD is a brand new and fascinating pattern that reveals no indicators of slowing, and the millennial market are one of many largest shoppers of CBD. Disposables are additionally simple to make use of, with no setup or problem, and may be thrown away as simply as they are often arrange and vaped. A fast and handy well being hit for a busy millennial employee!
Plus, on condition that this group love being educated and knowledgeable, we predict it’s good to produce every buyer with a wealth of details about vaping security, vaping info and the newest analysis. You’ll be able to put one in all our posters into your store to assist help this schooling.
The Pure Well being Market
Vaping and utilizing CBD has now change into extraordinarily common resulting from its well being advantages. You will see an enormous market throughout the vaping group who completely vape CBD over nicotine.
Not like nicotine, CBD does no hurt to the physique and isn’t addictive. It’s used to medicate varied illnesses together with ache, migraines and sleep issues. Listed below are some market statistics on CBD that will help you goal these prospects:
- Between 8 and 11% of the grownup inhabitants within the UK have consumed a CBD product within the final 12 months.
- 15% of 25-29-year-olds having used a CBD product within the final 12 months
- Girls are extra doubtless to make use of CBD
- 50% of millennials would favor to make use of CBD oil over antidepressants
Listed below are some merchandise this market could be interested by:
CBD Oil: Obtainable in a spread of blends, strengths and sizes, CBD oil is an effective allrounder in relation to selling well being (together with psychological well being)
CBD e-liquids: For many who want to vape CBD, it’s doable to purchase a spread of CBD e-liquids spanning many strengths and flavours.
Additionally, you will discover that CBD customers are interested by nootropics. Nootropics are secure, dependable and highly effective natural medicines that work in alignment along with your physique and mind to spice up well being.
Advertising and marketing Ideas
Guarantee that you’re clear on who your demographic are, what they’re interested by reaching out of vaping or CBD use, and the sorts of merchandise they could be eager on. Your store structure, branding and messaging needs to be in line with this market and converse to them on a private degree.
In case you are dropshipping with us, we may also help you to design a web site that fits your required demographic and convert extra gross sales. Take a look at our dropshipping web page for extra info.
Bought questions? Get in contact with us at present and we’ll fortunately assist.