Hashish firms can’t purchase promoting or in any other case sponsor streamers on the favored on-line streaming platform Twitch, which is owned by Amazon, after the corporate up to date its branding policies earlier this month. Notably, Twitch’s new branded content material coverage does permit for the promotion of alcohol merchandise however they should be “marked as mature content material” on the platform.
Twitch does permit customers to eat hashish on-stream as long as the individual streaming is of-age and positioned in a spot the place hashish has been legalized however its tolerance of hashish content material seems to cease there.
Along with banning hashish promotions, Twitch additionally banned commercials for tobacco merchandise together with cigarettes, e-cigarettes, chewing tobacco, and many others.; weapons reminiscent of firearms, explosives, and many others.; adult-oriented services or products like pornography, sexual content material, or male enhancement merchandise; medical providers and merchandise together with prescribed drugs, “miracle cures,” and drug therapy facilities; sure monetary providers like multilevel advertising and marketing, get-rich-quick schemes, and payday loans; and political content material together with “paid promotion of politicians, political events, or problems with public debate.”
However whereas Twitch seems to be prioritizing hashish censorship, the streaming platform’s guardian firm Amazon has lately signaled help for nationwide hashish coverage reforms. The net retailer endorsed the 2021 MORE Act — a federal hashish legalization invoice — and mentioned it will cease drug testing its staff for hashish. In 2022, Amazon additionally endorsed the States Reform Act, which was a GOP-backed legalization proposal.
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