The Florida-based hashish multi-state operator Trulieve is spending huge on a marketing campaign to legalize adult-use hashish within the state in 2024, the Tallahassee Democrat experiences.
The marketing campaign launched earlier this yr and since then, Trulieve has written the hassle three checks for $5 million — in truth, Trulieve has invested all however $124 of the Sensible & Protected Florida marketing campaign’s $15 million-plus marketing campaign struggle chest, the report stated.
The marketing campaign kicked off its effort in September by hiring a signature-gathering agency for $1 million — in an effort to efficiently place the Grownup Use of Marijuana Act on Florida’s 2024 poll, advocates might want to accumulate almost 900,000 legitimate voter signatures by February 1, 2024. Initiative backers have presently collected about 54,000 signatures, in response to the report.
The Grownup Use of Marijuana Act is a constitutional modification that might enable anybody aged 21+ to “possess, show, buy, or transport as much as two and a half ounces of marijuana for private use for any cause.” The proposal would additionally enable the state’s medical hashish dispensaries to promote and distribute hashish merchandise for grownup use.
However whereas Trulieve has been bankrolling legalization efforts in Florida, the corporate additionally laid off an unspecified variety of workers in Gadsden County, the place Trulieve has two develop places and a processing facility, in response to one other Tallahassee Democrat report.
Trulieve additionally laid off as many as three dozen employees from a Pennsylvania cultivation facility earlier this month after posting quarterly losses totaling $115 million, MJBizDaily reported.
Get every day hashish enterprise information updates. Subscribe