It’s March, and whereas that actually isn’t the one month we needs to be recognizing the contributions of ladies and femme people in hashish, it’s an superior excuse to acknowledge a few of the finest within the biz. Listed below are just a few ladies who’re doing a little critically cool issues on the planet of weed.
Ru Johnson, Proprietor, Roux Black
Ru Johnson is a guide, govt producer and branding operations strategist, in addition to the founder and proprietor of Roux Black Consulting. She additionally has a background working with hip-hop artists, nightlife, Purple Bull and The Nationwide Hashish Competition, to call just a few. Johnson is devoted to social justice and serves as a board member at Minority Hashish Enterprise Affiliation.
“Stigma begets extra stigma, so sure, there’s a connection between stoner stigma and fat-shaming,” she defined to Excessive Instances in a bit on dismantling social stereotypes in 2021. “The concept one’s physique is ‘lazy’ if it’s greater than the ‘common’—on many ranges, that’s ridiculous, as a result of ‘lazy’ is a time period that engenders capitalism and is ableist on the root. I feel we’re doing an incredible job of elevating the makes use of of hashish past the usual ‘stoner’ stigma (lazy, ineffectual, brain-dead or foggy), and actions for physique positivity additionally fight normal fat-shaming.
“Each sentiments take away company and autonomy. All of us should do with our our bodies what we’ll and to handle them the easiest way we will with the sources we have now. And for many people, hashish is a serious element to that care.”
Katie Kinne, Vice President of Model, Good Chemistry Nurseries
Kinne is Good Chemistry Nurseries’ vp of name, and has developed new social media and advertising groups. She works carefully with neighborhood companions and organizations to enlarge the model’s founding rules of entry and compassion. Along with her work with the branding of Good Chemistry, Kinne is at all times exploring alternatives to additional increase social contributions and neighborhood involvement in methods which can be significant and genuine.
“A number of years in the past, I spotted that I wished to work within the hashish business, and I wished to be part of an organization with an incredible tradition and a transparent, forward-thinking mission,” she mentioned. “I discovered Good Chemistry Nurseries and knew instantly it was the place I used to be meant to be. Our senior group is numerous, with 50 p.c of us being ladies.”
Dr. Rebecca Siegel, Medical Psychiatrist and Creator
Dr. Rebecca Siegel is a medical psychiatrist and creator of the newly Up to date ebook, THE BRAIN ON CANNABIS: What You Should Know about Recreational and Medical Marijuana, a complete and myth-busting information on hashish use and its results on the mind. Extra importantly, as a doctor who specializes within the evaluation and therapy of tension, temper issues, and ADHD with a particular give attention to points confronting adolescents and younger grownup ladies, the ebook additionally addresses how you can successfully discuss to younger individuals about leisure hashish use.
Kip Morrison, Proprietor, KMA PR
Kip Morrison is altering the best way the media and in impact, the general public, view hashish. After greater than 35 years in way of life PR, she pivoted her agency KMA to give attention to the burgeoning hashish business—making KMA the primary nationwide hashish PR agency in the USA.
She put manufacturers like Lowell, Med Males, Henry’s and Platinum on the map, whereas navigating robust conversations like Vapegate, taxation and federal legalization. Her shoppers embrace testing labs, scientists, dispensaries and different gamers from all layers of hashish.
Sarah Aziz, Founder, Sundaze
If there’s anybody who is aware of how you can dream large, it’s Sarah Aziz. The Egyptian-American, LA-based entrepreneur is a very long time hashish advocate and lover of the plant. Aziz entered the male-dominated hashish business in 2021 together with her flower model, Sundazed. The road of pre-rolls delves past the floor of cute packaging and focuses on the client expertise.
“It has been an thrilling curler coaster trip, particularly provided that we’re launching throughout a pandemic,” she informed Excessive Instances. “It comes with unbelievable difficulties to be a girl in such a male-dominated area. The truth that I will likely be contributing to a rising variety of ladies executives in hashish motivates me to proceed my mission to create area for and characterize our demographic in such a stigmatized business.”