Hashish gross sales on the day earlier than Thanksgiving surpassed gross sales on Black Friday, accounting for 21% of the weekly gross market worth over the vacation week, in line with order knowledge from Weedmaps. The day earlier than Thanksgiving has been dubbed “Inexperienced Wednesday” as a consequence of traditionally robust hashish gross sales.
Weedmaps noticed 42% progress in complete order quantity on Inexperienced Wednesday and the typical basket worth that day was 103% larger than the typical Wednesday through the month of November; nonetheless, the day’s gross market worth was down 4% in comparison with Inexperienced Wednesday 2022.
Orders for edibles elevated most importantly on Inexperienced Wednesday, in line with Weedmaps knowledge, up 81%. Edibles additionally held six of the highest 10 merchandise bought on Inexperienced Wednesday – final yr the class held 5 of the highest 10. Vape pen orders additionally elevated by 52% and flower elevated by 48% over the typical Wednesday in November, in line with Weedmaps knowledge.
Thus far this yr, edible merchandise maintain seven of the highest 10 promoting merchandise, whereas vape and flower merchandise every maintain two spots, in line with Weedmaps knowledge, which notes that whereas flower continues to be probably the most bought product class total, the agency stories an 18.5% year-over-year enhance for edible merchandise in comparison with a 9.37% enhance in flower.
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