Weedmaps on Thursday accomplished its acquisition of cannabis-focused digital menu and advert firm Enlighten. The deal brings Weedmaps two of Enlighten’s key options: its subscription software program SmartHub, and AdSuite, an in-store digital advert stock for manufacturers to succeed in customers on the level of buy, the corporate stated in a press release.
Throughout an earnings name on Wednesday, Chris Beals, CEO of Weedmaps, stated the acquisition positions the agency “to be an amazing associate to retailers and point-of-sale suppliers,” permitting it to “ingest and cleanse” point-of-sale information, “enrich it” from their model data catalogs and “have that energy partaking and transactable experiences for customers throughout the Weedmaps market, internet e-commerce, and in-store kiosks.”
Enlighten Co-Founder Jeremy Jacobs, who was named vp of in-store options at Weedmaps following the acquisition, stated the corporate determined to “roll into” Weedmaps due to the “unimaginable synergies” and that Weedmaps was “extremely well-positioned to maintain its main place amongst canntech firms within the years to return.”
“We each had robust expertise in digital signage and the instruments to shortly scale an operation, so the chance appeared apparent and compelling. In hindsight, the trade developed far more quickly than we ever would have predicted, and our firm developed together with it, however these core worth propositions carried via.” – Jacobs in a press release
Following the deal, Weedmaps will now be capable to supply advertising and marketing choices in dispensaries, on the level of buy, the corporate stated, together with “omni-channel advertising and marketing all through the shopping for journey no matter if the client is buying from their pc or at a bodily storefront.”
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