The music debuted on the Bored Ape Yacht Club’s Second Annual Ape Fest 2022 on June 23, touted as one of many world’s greatest NFT occasions celebrating avenue artwork, music, and decentralized financing. The musical lineup was a secret up till the efficiency started, which welcomed artists comparable to LCD Soundsystem, Questlove, Haim, Lil Child, The Roots, Future, Lil Wayne, Snoop Dogg, and Eminem over the course of 4 days at Pier 17 in New York Metropolis.
Snoop Dogg and Eminem carried out on the final day, which introduced the debut of their music “From the D 2 The LBC.” The video alternates between reside motion efficiency and the rapper’s Bored Ape avatar counterparts. By means of beautiful animation, the music’s predominant refrain honors each Snoop’s hometown of Lengthy Seaside, California (space code 213) and Eminem’s hometown of Detroit, Michigan (313).
“Took too lengthy to reconnect with @snoopdogg– you recognize we needed to make a film!” Eminem posted on social media.
This collab is particularly thrilling because the two had been concerned in a feud last year. “[Dr. Dre] has in all probability put Eminem within the place to the place he might be like labeled as one in every of High 10 rappers ever,” Snoop mentioned, dissing Eminem in an interview with The Breakfast Club. “I don’t assume so, however the sport looks like he’s High 10 lyricist and all that comes with it however that’s simply because he’s with Dr. Dre and Dr. Dre helped him discover one of the best Eminem he may discover.”
Eminem responded in a music on his album Music to be Murdered By referred to as “Zeus.” “So far as squashing beef, I’m used to folks knocking me,” Eminem’s lyrics learn. “However, simply not in my camp/And diplomatic as I’m tryna be/Final thing I want is Snoop dogging me/Man, Dogg, you was like a rattling God to me/Nah, not likely/I had ‘canine’ backwards/However I’m beginning to assume, all these folks takin’ photographs at me/Shit, it’s no marvel.”
In October 2021, Snoop apologized for the meat, and Eminem agreed to file a brand new music with him. “And that motherfucker slap,” Snoop informed Rolling Stone in October. “It was very difficult for me, I’ll say that. Eminem actually fucking shot at me, he shot his shot,” Snoop mentioned. “And as a rapper, that’s what you need once you get a characteristic, to must fucking work your ass off. You need any individual to return to the taking part in area, placing up factors, to the place you bought to rethink your shit and say, ‘Effectively, rattling, that is what he thinks of me. That’s why he’s going so arduous, as a result of he is aware of that I’m going to match him on the identical stage.’ And that’s what it’s once you make data with folks that you just love and household. It’s aggressive, however it’s aggressive for the appropriate causes to carry one of the best out of one another.”
The video is animated with a wide range of colourful interpretations of the duo as apes from Animation Director Joe Burrascano (additionally CEO and Government Inventive Director of animation firm Nathan Love) and a staff of animators to carry “From the D 2 The LBC” to life. Nathan Love has taken half in numerous animated endeavors, together with initiatives with Nickelodeon, Kellogg’s, Activision/Blizzard, and Coca-Cola.
“EPIC expertise working with @londonalley on @eminem and @snoopdogg’s debut music video ‘From the D 2 the LBC’. It premiered final evening at @boredapeyachtclub’s Apefest 2022,” Nathan Love shared on Instagram.