Millennials and Gen Z account for almost all of authorized hashish gross sales within the U.S. and Canada, in line with a latest report from hashish analytics agency Headset. In all, the cohort contains 72.1% of all tracked gross sales in Canada and 63% of all tracked gross sales within the U.S.
The p.c share of complete gross sales amongst Millennials has grown 11.3% year-over-year, whereas the p.c share amongst Gen Z has grown 6% year-over-year, Headset mentioned in a press launch.
Headset additionally discovered that whereas males account for about two-thirds of hashish gross sales within the U.S. and Canada, since January 2021 the agency has seen a rise in hashish purchases amongst ladies – equal to 1.2% in Canada and 0.27% within the U.S.
The analytics agency additionally discovered that vape pens represented 33.6% of complete gross sales to Gen Zers in January and February and famous that the demographic is “the primary … to dethrone flower as the highest shopper class.”
Headset discovered that Gen Z and Millennial customers additionally spend barely much less per common basket – under $55 – whereas Gen X and Child Boomer customers, on common, spent greater than $60 per basket.
In a press release, Cy Scott, founder and CEO of Headset, mentioned the information can “assist manufacturers plan for the long run and construct a sustainable, thriving enterprise.”
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