New Mexico is rolling out its first media marketing campaign to coach the general public about accountable hashish use, the Associated Press reviews. The “Sure & Know” marketing campaign is centered across the phrase “Sure – hashish is authorized. Know – the foundations,” and might be featured on billboards, TV, radio, print, and digital ads all through this month.
The advert purchase is value $400,000.
Linda Trujillo, who heads the New Mexico Regulation and Licensing Division, which oversees the hashish division, informed the AP that state officers “acknowledge the necessity for schooling on this new hashish business.”
“This marketing campaign opens the dialog for accountable storage and protected hashish consumption.” — Trujillo to the AP
The marketing campaign options low and sluggish messaging, urging shoppers to start out with low doses and go sluggish. It additionally tells individuals correct methods to retailer hashish, to not take it throughout state strains or drive impaired, and to maintain it out of attain of kids and pets.
Earlier this yr, the state Transportation Division held a summit to extend consciousness of the dangers related to driving below the affect of hashish and to take a look at evidence-based approaches for stopping impaired driving, the report says, noting that police in Albuquerque haven’t observed a major improve in cannabis-related visitors accidents or different crimes.
Get day by day hashish enterprise information updates. Subscribe