The Boston Beer Firm, Inc, makers of Samuel Adams, Twisted Tea, and Really Laborious Seltzer, is launching a cannabis-infused line of iced teas known as TeaPot. The merchandise are anticipated to launch first in choose Canadian provinces in July.
The model’s first launch is Good Day Iced Tea, a lemon black tea infused with Pedro’s Candy Sativa, grown by licensed producer Entourage Well being Corp in Strathroy, Ontario, and bought solely in Canada below its retail model Colour Hashish. Every 12-ounce can accommodates 5 milligrams of THC.
Paul Weaver, director and head of hashish at The Boston Beer Firm, mentioned in a press release, “Every can is exactly dosed for social gatherings with family and friends.”
Dave Burwick, CEO of The Boston Beer Firm mentioned the corporate’s “aim is to be essentially the most modern consumer-focused beverage firm on the planet.”
“Whereas beer is our center title, we’ve additionally launched profitable laborious teas, laborious ciders, laborious seltzers, and canned cocktails. We’re inspired by the continued development of the hashish beverage class and we imagine it’s one of many subsequent innovation frontiers. As we await additional progress on U.S. rules, we’ll proceed to develop an thrilling product pipeline within the federally regulated market of Canada.” – Burwick in a press launch
The corporate notes a latest Headset report discovered Canada’s infused beverage market share has elevated almost 850% since 2020 and is about twice the scale of the U.S. hashish beverage market.
The Boston Beer Firm plans to introduce extra TeaPot varietals within the coming months. The corporate established a Canadian-based subsidiary in 2021 to develop non-alcoholic hashish drinks.
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