Heavy Metallic Leisure revealed this week that it’s partnering with the licensed hashish firm Berkshire Roots to launch a brand new line of weed merchandise for the regulated market in Massachusetts. By way of the brand new partnership, the 2 firms will supply new flower strains and create distinctive hashish merchandise beneath the commerce title “Heavy Metallic,” a model that rose to fame greater than 40 years in the past with a science fiction, fantasy, and horror journal and have movie.
Heavy Metallic Leisure (HME) has made a reputation for itself because the firm was based in 1977 by bringing adult-oriented science fiction, fantasy and horror leisure to the mainstream. Heavy Metallic was launched as a print publication curating distinctive comedian book-style tales with adult-themed topics and characters the like of which have been merely unavailable via mainstream media. 4 years later, Heavy Metallic and legendary producer and director Ivan Reitman launched the groundbreaking 1981 movie, bringing the journal to life on the silver display screen and introducing grownup animation to a worldwide viewers.
Heavy Metal was the primary journal to carry the work of European artists together with Moebius, Enki Bilal and Pepe Moreno to the US whereas that includes expert American expertise equivalent to Richard Corben, Jim Steranko and Bernie Wrightson. The journal continues to showcase rising new expertise and established creators via serialized and standalone tales, artist galleries and interviews.
Below a brand new possession group, HME is targeted on a complete fan expertise distinctive within the leisure business, delivering content material throughout print publishing, new media and a newly launched tv, movie and animation content material studio.
To kick off the brand new Heavy Metallic hashish launch in Massachusetts, James Winokur, CEO of Berkshire Roots, and Heavy Metallic Studios President Tommy Coriale will likely be on the New England Hashish Conference (NECANN) in Boston this weekend. The brand new line of merchandise will then be accessible at licensed dispensaries all through Massachusetts starting in April.
“Constructing on the fame and shopper loyalty Berkshire Roots has established because it launched, we at the moment are able to information different manufacturers that wish to enter the hashish market and Massachusetts particularly,” Winokur stated in a joint assertion from the 2 manufacturers. “We wish to work with distinctive choices that set themselves aside in a crowded area. After I first began fascinated by the Heavy Metallic model and the way artistic we might get in our product choices, I turned actually captivated with working with the HME staff. I believe this mannequin is game-changing for the business … Our clients are going to essentially love this pairing!”
Pittsfield, Massachusetts-based Berkshire Roots is a hashish cultivator, processor and retailer with dispensaries in Pittsfield and East Boston. Along with the corporate’s outlets, Heavy Metallic branded hashish merchandise will likely be accessible beginning subsequent month at different licensed retailers all through Massachusetts together with Budzee Supply, Dreamer, The Items, Honey, Nature’s Treatment, Northeast Alternate options, Nova Farms, Panacea Wellness and Zyp Run Supply.
“Once we have been all launched to Berkshire Roots, we instantly gravitated to the concept of a connection between our model and hashish,” stated Coriale. “As conversations with firm administration went on and Heavy Metallic obtained a glimpse of their follow-up product concepts, we grew more and more excited as they actually understood the DNA of the model and its dedication to enhancing our buyer expertise in sudden methods. We are able to’t wait to see this product connect with each the long-time followers, and the youthful technology who’re simply attending to know Heavy Metallic for the primary time.”
The hashish neighborhood will get its first take a look at the brand new Heavy Metallic merchandise this weekend at NECANN, a hashish business commerce present going down in Boston from March 10 via March 13.