Viral TikTok longboarder Doggface, aka Nathan Apodaca, joined Snoop Dogg, Struggle and Grammy-nominated producer Klypso, aka Joseph Mourad, to launch “Low Rider”—the traditional re-envisioned as a stoner anthem—on April 20.
The star-studded music video options Cheech and Chong, George Lopez, Princess Love and Dr. Miami, doing precisely what you’d anticipate. A clip of the video was launched on March 20, a month earlier than the entire observe is launched. The tune’s mellow vibe appears to go hand-in-hand with the pleasures of the hashish life-style.
It’s a dream fulfilled for the Idaho native who now boasts over 7 million followers on TikTok. In 2020, Doggface’s video that includes Fleetwood Mac’s “Goals” broke the web, and the band’s 1977 traditional soared to number one on iTunes in October 2020. It was as if everybody forgot how badass Fleetwood Mac was till Doggface reminded us all. Even Mick Fleetwood recreated the scene.
How did the unique TikTok video occur? His automotive wouldn’t begin that day, and for some purpose, Doggface simply determined to be constructive about it, longboarding to work—cran-raspberry juice in hand—and made a TikTok with one in every of his favourite songs. His fame got here shortly and unexpectedly. He creates content material and makes offers on the day by day now, however by no means rapped till now.
“That is stuff that I dream about,” Doggface instructed Excessive Instances. “You understand what I imply?” Excessive Instances related with Doggface shortly after he first blew up in 2020.
If Doggface may journey 5 years into the previous, he most likely wouldn’t anticipate to be rapping alongside Snoop Dogg. “You speak about this,” he mentioned. “In 2017, I had no thought I’d be doing any of this proper now. I assumed I’d be within the warehouse. Slaving away. So you already know what I imply, ‘til retirement, I suppose.”
Watch a clip of the brand new tune “Low Rider,” which drops on April 20.
How the Observe was Made
Klypso produced the observe and put it collectively—one in every of his most excessive profile collaborations, after working alongside artists up to now reminiscent of Dr. Dre, Flo Rida, T.I. and to not point out producing “Say What” for Ne-Yo.
Klypso got down to take Doggface to the following degree. “So I used to be sitting on a sofa over at my boy’s workplace and we have been simply type of using cloud 9,” Klypso mentioned, who produced the observe. “At day two, I simply was like, ‘I ponder what it will be prefer to put a document along with Doggface.’ I used to be in contact with [his management], and simply you already know ran the concept previous her, and he or she was like, ‘you already know let’s attempt to give this a shot.’ So it was simply you already know, a type of concepts that manifested whereas sitting on a sofa, man.”
The tune is Struggle’s 1975 traditional “Low Rider” re-imagined. Whereas Struggle’s tune started as a tribute to Los Angeles Chicano culture, hydraulics and scorching rods, because the band hailed from close by Lengthy Seaside, it’s now related to stoners. Why? You’ll be able to thank Cheech and Chong for that. Within the opening credit of 1978’s Up in Smoke, “Low Rider” by Struggle is enjoying, and the movie’s title seems in Los Angeles-style graffiti writing.
“I imply, the tune’s iconic, in and of itself, you already know what I imply?” Doggface mentioned. “After which to be labeled with Cheech and Chong… Such as you mentioned within the opening credit. Yeah, I keep in mind that fondly.”
The music video was filmed in Burbank, in addition to Snoop Dogg’s compound in Inglewood, and a pair different miscellaneous spots all through larger Los Angeles. As you’d guess, you’ll see loads of hydraulics and classic vehicles within the video.
“It was all type of put collectively like back-to-back after which we determined we needed some further shoots. So we shot the place I reside in my neighborhood, just like the Sherman Oaks space and did some B-roll, and likewise shot in Hollywood,” Klypso mentioned. “I type of needed to make it possible for all of the historical past that the unique tune belongs to was embedded in there, you already know, from Cheech and Chong. And even George Lopez had it as his theme tune. So the theme tune for his present that we had and placing all people collectively was tremendous vital for this remake simply to recreate the historical past of the tune.” Klypso mentioned Struggle might be instantly concerned within the undertaking as effectively.
Doggface and Hashish
The tune heralds Doggface’s love of hashish, which often takes place simply out of view from his TikTok cam. Because it seems, Doggface is smoking his personal focus and flower nowadays. And he’s rising as effectively, in Portland, Oregon.
“I truly acquired my very own farm proper now,” Doggface mentioned. “Doggface Farms out in Portland, Oregon. I’m smoking by myself Vibe Resin is what we’re calling it due to the vibes from Doggface and every little thing, you already know. After which we acquired pre rolls going out proper now we’re calling Canine Bones. Proper now, you already know, it’s going loopy. We’re in like 12 dispensaries proper now. And I’m making the gross sales by myself. My companion is my brother that I grew up with since I used to be a child. There’s solely like 4 of us or 5 within the farm proper now, so like a gradual constructing it up. However I’m telling you, Fireplace, Fireplace, Fireplace! Fucking resin, and oh my God, [you’ll] know the place to vibrate and vibration. We even have CBD popping out.”
Within the refrain of the observe the lyrics go, “no lighter” as an alternative of “low rider” at some components within the tune. And also you by no means need to end up with no lighter. Some individuals favor the Clipper over the traditional BiC, as a result of BiC lighters are non-refillable, which is wasteful, and don’t include a device. BiC alternatively led a viral advert marketing campaign with Martha Stewart and Snoop Dogg for the BiC EZ Attain. We requested producer Klypso what actually is the final word lighter.
“I’m a fan of the Clippers as a result of I really feel like that’s the stoner lighter,” Klypso mentioned. “You understand, for me I prefer to roll joints and there’s at all times that finish half the place you need to stuff the top earlier than you twist proper, and I often pull that little factor out that you simply flick with that the Clipper has in-built, after which I twist up after which simply flick, flick away after.”
The NFT Area and Different Endeavors
Doggface additionally introduced his intentions to sell his TikTok video as an NFT, or non-fungible token. An NFT offers the customer unique possession of one thing on the web as a non-fungible token.
“Yeah, searching for somebody to get in contact with to launch a line [of] NFTs proper now,” Doggface mentioned. “It’s within the talks and every little thing like that we’re getting launched quickly. So like I mentioned, video with the unique skateboard and video, vibe now, and no matter might be on there as effectively, hopefully with the chopped and screwed model of the tune, you already know what I imply? As a result of we do want some audio within the background. So we’re going to seek out one thing or determine it out for that. However there’s going to be a lineup of entities with Doggface connected to it.”
Doggface additionally teamed up with Outdoorsy to help the homeless by renting out his personal used trailer after falling on exhausting instances himself up to now. All proceeds from the leases will go to a wide range of charitable organizations of his personal alternative that profit homeless individuals in his residence state.
Klypso mentioned there’s loads occurring in his division, however nothing as large as this in magnitude. Doggface agreed. “This can be a loopy dream come true,” Doggface mentioned. “Like, I can’t get this out of my head that Snoop Dogg and Struggle and I smoked a joint with Cheech and Chong. And it’s so freaking loopy. And I’m simply so blissful and like, I can’t clarify how ecstatic I’m about all of it and every little thing like that.”
Doggface shared his gratitude to Klypso for his work producing the observe. “And like I mentioned, to Snoop Dogg for taking the time, all people that took the day trip simply to do something with this. You understand what I imply?” Doggface mentioned. “It’s so loopy, man.”