Connecticut Gov. Ned Lamont on Tuesday announced the launch of a brand new state-sponsored training marketing campaign designed “to advertise accountable hashish use by adults.”
The state legalized leisure marijuana use for adults final 12 months when Lamont signed a invoice into regulation. Adults aged 21 and older can now legally possess small quantities of marijuana, and Connecticut officers have mentioned that authorized weed gross sales may begin by the top of this 12 months.
Within the meantime, the state desires would-be clients to know the ropes earlier than getting into an period of legalization.
Lamont’s workplace mentioned on Tuesday that the training marketing campaign “incorporates a set of supplies that cowl how one can safely retailer and eliminate hashish and hashish waste, and what to do in case somebody, resembling a toddler or pet, accidently ingests hashish.”
The supplies embrace “movies, brochures, flyers, and social media graphics,” the governor’s workplace mentioned, and they’re “out there for anybody to make use of and will be downloaded totally free on the state’s adult-use hashish web site at ct.gov/hashish.”
“Defending public well being and security contains offering individuals with the instruments and information to make knowledgeable selections to maintain their households protected,” Lamont, a Democrat, said in a press launch saying the marketing campaign. “We’re working to teach the general public concerning the steps they will take to guard themselves and their households from unintentional ingestion and over-consumption. We encourage adults who select to make use of these merchandise to take action responsibly.”
The marketing campaign is just like efforts undertaken by different states which have legalized hashish for adults. In New York, which additionally legalized weed final 12 months and is at the moment making ready for the launch of its personal regulated marijuana market, subway ads and billboards went up within the spring as a part of the state’s “Hashish Conversations” marketing campaign.
Much like this system launched Tuesday in neighboring Connecticut, New York Gov. Kathy Hochul’s workplace mentioned the PSA marketing campaign would “inform the general public on the state’s Hashish Regulation, together with who can eat, the place to eat, and how one can eat safely,” and “present dad and mom and caregivers with instruments to guard youth, remind New Yorkers of the dangers of driving whereas impaired by hashish, and different messages to assist preserve New Yorkers protected and wholesome as the brand new trade develops.”
“With the ‘Hashish Conversations’ marketing campaign, we’re following via on our dedication to supply New Yorkers with the data they should safely navigate the brand new Hashish Regulation,” Hochul mentioned in an announcement on the time. “Schooling is the most effective device to maintain New Yorkers wholesome as we proceed to ramp up this protected, inclusive, and equitable trade.”
Lamont’s workplace mentioned the supplies for Connecticut’s training marketing campaign “have been created by the Connecticut Division of Shopper Safety in collaboration with the Connecticut Division of Public Well being and the Connecticut Division of Psychological Well being and Dependancy Companies,” and “are inspired for use by hashish and non-cannabis enterprise house owners, medical amenities, group well being organizations, and others who wish to assist promote protected and accountable hashish practices of their communities.”
Tuesday’s launch of the marketing campaign can also be apparently solely step one.
Lamont’s workplace says that “the Division of Shopper Safety plans on including extra content material to the marketing campaign that concern different well being and security subjects associated to hashish, together with accountable use, the place consumption is permitted, and how one can learn and perceive hashish product labels,” and that within the fall, “the Division of Psychological Well being and Dependancy Companies will launch a multimedia marketing campaign to teach the general public about state legal guidelines associated to hashish.”