Connecticut Legal professional Common William Tong has despatched a letter to seven Massachusetts hashish firms asking them to take away their billboards from alongside Connecticut highways, saying that the adverts are unlawful within the state beneath its adult-use hashish legislation handed earlier this 12 months, Western Mass News experiences. Below Connecticut’s legalization legislation, hashish promoting is prohibited until 90% of the viewers is 21-or-older.
The Legal professional Common’s Workplace clarified to Western Mass Information that the letter is a request not a requirement.
Erik Williams, chief working officer of Canna Provisions, which is predicated in Massachusetts and makes use of billboard promoting on the freeway, mentioned that the corporate has no intention of eradicating the adverts, regardless of the letter from Tong.
“If we capitulated to each prohibitionist’s whim or request, I’d say that we might not have grownup use hashish in Massachusetts and definitely it wouldn’t be coming in Connecticut. … I consider that that is too far reaching of an insinuation that they’ve made towards our firm and different advertisers, towards advertising and marketing corporations, and towards the opposite of us who’ve additionally gotten these letters.” – Williams to Western Mass Information
Within the letter, Tong mentioned the billboards encourage prospects to cross state traces with hashish merchandise, which is a federal crime, however Williams mentioned that was not the case.
“We’re persevering with to speak to them and I instructed him that this is a crucial factor for us to search for,” Williams mentioned within the report, “and we additionally wish to actually see that the Connecticut market really thrives as nicely.”
Canna Provisions has no intention to take the billboard down, Williams mentioned.
The report doesn’t point out whether or not the opposite six Massachusetts firms with billboards in Connecticut plan to honor the lawyer normal’s request.
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