The Nationwide Soccer League (NFL) is together with hashish in its restricted class for Tremendous Bowl ads, which is able to prohibit trade commercials through the huge sport this Sunday, The Verge studies. The ban applies to all adverts, together with in states the place hashish is authorized for grownup use.
In 2019, CBS rejected a possible Tremendous Bowl advert from Acreage Holdings that might have targeted on the advantages of medical hashish.
Juanjo Feijoo, COO of Weedmaps, instructed The Verge that it requested its advert company to look into getting a spot throughout this yr’s Tremendous Bowl however the firm was instructed “it was a blanket ‘no.’”
The sport shall be performed at Los Angeles, California’s SoFi Stadium, and have the stadium’s house group, the L.A. Rams. Hashish is authorized for grownup use in California and the state is the biggest hashish market within the U.S.
Weedmaps has launched a digital ad targeted on hashish censorship, that includes “Brock Ollie” – a broccoli character who bemoans his likeness getting used as an alternative choice to hashish because the broccoli emoji is commonly used to signify hashish on-line.
A 2022 model of the NFL’s restricted adverts checklist just isn’t accessible, nevertheless, the 2017 list contains bans on contraceptives; dietary and dietary merchandise not authorized by the Meals and Drug Administration; distilled spirits; institutions that function nude or semi-nude performers; weapons; fireworks; playing; male enhancement merchandise; pornography and escort providers; social trigger and situation advocacy promoting, until in any other case authorized upfront by the league; and tobacco merchandise. The league did revise its checklist in 2017 to permit distilled spirits, the report says, and notes that this yr’s advert lineup contains cryptocurrencies and a spot from sports activities betting website Draft Kings, the second yr the NFL will permit the playing firm to promote.
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