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Home»Business & Industry»Brand Spotlight: The Cure Company
Business & Industry

Brand Spotlight: The Cure Company

March 15, 2022Updated:March 15, 2022No Comments7 Mins Read
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For these on the hunt for top-shelf hearth, you could have arrived at your vacation spot. Based in 1996 and positioned within the revitalized Arts District within the coronary heart of downtown Los Angeles, The Remedy Firm runs a two-story, seed-to-sale facility.

Half dispensary, half develop operation, the upstairs is a fully-functioning, eight-room cultivation hub. Downstairs, prospects can flick thru The Remedy Firm’s top-shelf hashish phenos and different main trade manufacturers within the dispensary beneath—aptly named the Metropolis Compassionate Caregivers, or CCC.

The model is infamous for offering expertly cultivated and extremely sought-after cultivars, that are additionally offered in different dispensaries and types stretching throughout the state of California. The Remedy Firm can be acclaimed for collaborating with among the most iconic celebrities in weed tradition—together with Snoop Dogg and Nipsey Hussle, to call just a few.

“Once I was studying how you can domesticate there was no Instagram. There have been no boards telling you how you can do it. All there was, was a hippie within the mountains with a barrel full of money buried below some dust saying, ‘I did it like that* or ‘I did it like this.’”

The Cure Company
Courtesy of The Remedy Firm

Table of Contents

Toggle
  • The Continual
  • The Humble Starting
  • When in Doubt, Develop Your Personal

The Continual

The corporate affords every little thing from dank, fruit-forward hybrids like Candy Thang (Cherry Pie x Do-Si-Dos) and GA Gelato (Gelato x Legend Orange Apricot) to indicas with personal lineages like Marathon OG—with the late Nipsey Hussle’s unique endorsement. You’ll additionally discover refined sativas like Mimosa (Purple Punch x Clementine) and the traditional Lemon Haze (Silver Haze x Lemon Skunk) to burn together with your morning espresso. Different unimaginable strains embrace indica-leaning hybrids like Monster Cookies, Warmth Wave, King Louie, Papaya Punch, Tire Hearth and King Stash. With a variety like this, The Remedy Firm has received you cured, so to talk.

These aren’t simply names both. The strains carry forth an inventive id created by The Remedy Firm, too. Every individually packaged premium pressure has its personal fastidiously designed field that describes its title with distinctive artwork. Candy Thang touts seductive, hot-pink lips with bud sitting gently between the enamel, whereas Papaya Punch reveals an explosive, juicy inexperienced papaya that’s simply oozing with taste.

The Cure Company
Courtesy of The Remedy Firm

The Humble Starting

Behind each main model is figure, dedication and know-how.

The percentages are good—until you’re a hashish trade insider—that you just’ve by no means heard of Patrick, The Remedy Firm’s founder. However, in the event you’ve smoked medical marijuana in California prior to now 15 years, you’ve possible loved his product in some unspecified time in the future.

Or possibly he offered you an eighth out of his automotive in Los Angeles within the ’90s, lengthy earlier than dispensaries had been a factor.

Like many profitable LA-based manufacturers, The Remedy Firm doesn’t lack the tradition that it’s been incomes over a long time. In accordance with Patrick, it was the hustle of the early days that helped The Remedy Firm develop into the large-scale producer of premium hashish that it’s at this time.

Like many within the scene, earlier than he based The Remedy Firm, he was slanging one of the best power from the trunk of his automotive to folks from all walks of life.

“As a result of I had been alone since a younger age, I

knew so many individuals from so many environments and everybody knew me, and I received together with all of them and that was my life,” he mentioned. “I used to be residing the life. I used to be the person. I beloved it. I at all times had a fats wad of cash in my pocket.”

After which a humorous factor occurred: All of it grew to become authorized.

“I’m like, ‘Holy shit! I’ve by no means seen something like this in my life.’”

That was when he walked into his first medical marijuana dispensary, in 2005. He’d been promoting weed within the gray marketplace for years, however right here, folks had been simply strolling in and selecting from dozens of various strains. The shop even marketed on the radio.

After opening dispensaries within the downtown LA space, he was naturally led to cultivation. Let’s face it—there’s no higher means to make sure you have one of the best buds, until you do it your self.

The Cure Company
Courtesy of the Remedy Firm

When in Doubt, Develop Your Personal

Earlier than The Remedy Firm was the large vertically built-in firm that it’s at this time, a key part in guaranteeing constant buds was by Patrick and his staff to study skilled cultivation. When it was time to start out cultivating, at first it was one thing Patrick hadn’t completed a lot of, a minimum of not efficiently.

“Once I was studying how you can domesticate there was no Instagram. There have been no boards telling you how you can do

it. All there was, was a hippie within the mountains with a barrel full of money buried below some dust saying, ‘I did it like that’ or ‘I did it like this.’”

The educational curve was a steep one, three or 4 years of subpar harvests he needed to promote anyway due to the time and money funding.

“I perfected it. It took me a very long time to get past that curve. It virtually broke me, however I stood persistent. I saved working onerous. I received a variety of recommendation from one of the best folks on the market and was capable of innovate, study, make good buddies,” he mentioned.

The onerous work paid off, to say the least. Now customers know that The Remedy Firm delivers nothing however one of the best strains, persistently, each time, with out fail.

The Remedy Firm’s seed hunters have discovered among the greatest strains, similar to Marathon OG, the model’s signature product. It was the results of a partnership with the late Nipsey Hussle, a hip-hop artist who died in 2019. Vouched for by Hussle as a “pure OG,” it’s precisely what the LA crowd is aware of and loves, rising up smoking these old-school OG strains for days.

Marathon OG can be a pressure that was given to Patrick by “an old-school hippie” 15 years in the past. Says The Remedy Firm web site, “That is aheavy-hitting indica pressure that’s nice for reinforcing temper, relieving ache, and inspiring relaxation in essentially the most seasoned of people who smoke.”

These days, The Remedy Firm model is all concerning the strains, manufacturers and hashtags. The corporate at the moment owns develop operations with a mixed 2,000 lights in California alone. Patrick manages 300 workers, plus one other 500 within the different manufacturers, dispensaries and merchandise he owns or co-owns. He estimates he cultivates a minimum of 35 manufacturers of hashish for different firms as nicely.

Patrick additionally has plans for cultivation services in Nevada and Massachusetts and a “grasp plan” for rising in 10 states. “Our aim is to proceed rising the highest-grade hashish and be capable of attain out throughout the nation so different folks gained’t have to come back to California to get our flower.”

From there the dream will get even greater. “Once I end that mannequin, I’m going handy the boat over and open three giant cultivation services, one of many East Coast, one for the West Coast and one for the Midwest. My aim is to be one of many closing three or 4 guys who find yourself on high, one of many final privately-owned hashish companies, grown organically with household.”

As a result of he began within the trade early, he’s well-positioned to compete with the company cash now flowing into hashish. Not all might be so fortunate, he mentioned.

Nonetheless, he’s come a good distance from slinging baggies out of his trunk in downtown LA. “It sucks as a result of it’s not practically as enjoyable. Life was enjoyable. There was lots much less stress,” he says. “Now with taxation being as excessive as it’s…The little man can’t make sufficient cash to develop his enterprise and the fellows with the massive cash are going to come back in they usually don’t want (return on funding) as quick because the little man.”

For extra data, go to thecurecompany.com.

Learn this story initially printed in Excessive Instances September 2021 Problem in our archive.

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