Rappers Xzibit and Snoop Dogg have each opened dispensaries in California, aiming to bring the cultural legacy of cannabis into a unique destination for beginners and enthusiasts alike. Each of the two has stood up for the importance of cannabis culture in their lives, moving the industry forward and putting an emphasis on the experience above all. Xzibit’s West Coast Cannabis Club (XWCC) and Snoop Dogg’s SWED (“Smoke Weed Every Day”) are more than just dispensaries, but authentic and significant brands looking to make a difference.
Why Xzibit Created XWCC
Xzibit’s XWCC is a fusion of West Coast culture, cannabis excellence, and authenticity. Having witnessed the evolution of cannabis culture firsthand, he recognized an opportunity to contribute to the industry in a meaningful way. His entertainment background allows him to connect with a diverse audience and create products that have a genuine impact on the cannabis community. XWCC aims to offer a premium experience, focusing on a rich culture reflective of Xzibit’s personal journey. In XWCC, he sees an opportunity to connect cannabis culture to the mainstream and to create a deeper connection with the community he serves by sharing something he loves.
XWCC’s Impact on the Community
XWCC currently has both Chatsworth and Bel-Air locations, offering top-tier locally sourced cannabis products with delivery options at the best prices available. In his work, he hopes to resonate with his fans and the greater community, advocating for cannabis culture as a life experience. In addition to his cannabis advocacy, Xzibit is a philanthropist who has participated in initiatives for youth empowerment and community development, work which he hopes to continue by establishing his cannabis dispensary.
Snoop Dogg’s Intertwined Legacy
Snoop Dogg’s dispensary may be a more recent establishment than Xzibit’s, but his involvement in the cannabis community has spanned decades. Snoop Dogg’s music legacy has been intertwined with an unwavering commitment to cannabis advocacy which has led to overcoming the social stigma of cannabis through promoting education about the substance and stressing the importance of responsible consumption. With SWED, Snoop Dogg is finally bringing his unique perspective on cannabis culture to the mainstream market, offering a range of top-quality products designed to reflect his values and personal taste.
SWED’s Greater Mission
SWED is located conveniently near the LAX airport, serving numerous communities in the area. Not only offering top-quality products based around Snoop Dogg and other rappers’ legacies, SWED is a business built on advocating for normalizing and fully legalizing cannabis use, making itself a brand with a mission beyond sales. SWED is set to participate in many community initiatives, including supporting local artists, advocating for social justice related to the causes of cannabis legalization, and offering educational programs on cannabis use.
Dispensaries that Create Community
These two rappers and advocates, Xzibit and Snoop Dogg, have created cannabis dispensaries that will have a meaningful impact on the community. Beyond offering a product, these spaces serve as hubs for creating a culture that has been a tremendous benefit in the lives of their founders. Their missions extend to supporting the communities around them and expanding the rich history of the cannabis community for others to take part in.