Twitter seems to have ended a federal partnership that had introduced customers who searched the location for sure drug-related key phrases, together with “marijuana,” with a suggestion they think about getting into drug therapy. No such suggestion had appeared for “alcohol” searches.
Launched in 2020, the characteristic has been a supply of rivalry for advocates, who’ve criticized the social media firm for suggesting that any curiosity in marijuana is indicative of a possible substance misuse drawback. It didn’t disaggregate searches for coverage information and merchandise, for instance.
In some unspecified time in the future this month, the characteristic—which was rolled out in live performance with the federal Substance Abuse and Psychological Well being Companies Administration (SAMHSA)—was suspended with out discover.
It’s attainable that an settlement between Twitter and SAMHSA for the search characteristic expired, or that it was eliminated amid new web site proprietor Elon Musk’s efforts to pare again varied providers since taking up the corporate. Marijuana Second reached out to Twitter concerning the timing and reasoning for the change, however a consultant was not instantly obtainable.
“Assist is on the market. For those who or somebody is combating substance use, you aren’t alone,” the prior warning mentioned. It directed customers to SAMHSA’s assist line and web site.

Through Twitter.
Whereas selling substance misuse therapy isn’t essentially problematic by itself, advocates have pushed again about the truth that Twitter selected to peg these notices to marijuana and sure different presently unlawful medication particularly whereas permitting alcohol search outcomes to be displayed on the platform with no comparable warning.
Curiously, whereas the SAMHSA therapy sources have been flagged for Twitter customers who looked for “marijuana,” “cocaine” and “heroin,” searches for “hashish,” “LSD,” “MDMA,” “psilocybin,” “capsules,” “adderall” and different drug-related phrases got here with no such invitation to think about getting assist—additional highlighting the arbitrary nature of the previous characteristic on the social media platform.
It’s attainable that SAMHSA proactively sought to finish the partnership, particularly contemplating that the top of the U.S. Division of Well being and Human Companies (HHS), which the company falls beneath, has been taking to Twitter in current weeks to debate federal marijuana coverage—together with a couple of tweet posted at exactly 4:20 PM.
A SAMHSA didn’t instantly reply to a request for remark.
Musk, in the meantime, has inserted himself within the marijuana debate on a number of events, together with on Twitter.
He acquired into sizzling water for puffing a blunt throughout a podcast interview with Joe Rogan in 2018 (he later claimed he by no means inhaled it), prompting a federal investigation over his firm SpaceX’s “office security” and “adherence to a drug-free setting.
The following yr, when shares of his different firm, Telsa, hit $420, he responded on Twitter with crying laughing emojis and mentioned “Whoa…the inventory is so excessive lol.”
He additionally raised the eye of the federal Securities and Alternate Fee (SEC) in 2018 after he mentioned he was contemplating taking Tesla personal at a share worth of $420—an announcement that SEC described as “false and deceptive” and that was made with out required notification to regulators.